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DAYTONA BEACH, Fla. – The 2010 Drive for Diversity class – which will drive in the NASCAR developmental series for Revolution Racing – will be introduced Tuesday at the IMAX Theater at the Daytona 500 Experience. The presentation will include an exclusive sneak peaek of the forthcoming television show, Changing Lanes, which focuses on this year’s class and will air on BET Network.
The event will also include a media question-and-answer session with Scott Mills, president of BET Networks; Max Siegel, CEO of The 909 Group; and Jay Abraham, chief operating officer of NASCAR Media Group to discuss this ground-breaking partnership. It is scheduled to begin at 7:15 p.m.
Changing Lanes is set to debut summer, 2010 on BET. NASCAR Media Group, The 909 Group and BET have joined forces to showcase this unique and exciting new competition docu-series which chronicles the search for the next generation of drivers in America’s most-watched form of motorsports. This eight-episode, one-hour series features drivers from Revolution Racing.
Limited seating is available for the general public.